Torrance, Calif. (June 24) - The American Youth Soccer Organization (AYSO) announced today that they have signed a deal with Continental Tire to become the official tire of the organization. The multi-year agreement names Continental Tire the presenting sponsor of the Safe Haven® program, a child and volunteer safety program. AYSO and Continental Tire have also created SafeSoccerKids.org, a family's one-stop source for handy tips, advice and information on the best practices to make a child's soccer experience physically and emotionally fun, safe and healthy. Continental's passion for soccer runs deep as this partnership adds to Continental's robust soccer portfolio which includes partnerships with Major League Soccer (MLS) and U.S. Soccer.
Ian McMahon, AYSO's executive director, agreed saying, "Having Continental Tire on board with AYSO is a huge asset to our Safe Haven® program and our plans to support your family's safety on and off the field. Their experience in the professional soccer space makes for an easy transition into the AYSO family, but I think this partnership will be the closest to their heart."
The AYSO Safe Haven® program, presented by Continental Tire, is a unique child safety program for the World's Biggest Soccer Club. Safe Haven® training is required for every registered AYSO coach, referee, administrator and volunteer helper.
"Soccer is a global platform for Continental and youth soccer is the next piece of the puzzle for us," said Travis Roffler, director of marketing for Continental Tire. "We are especially excited to sponsor the Safe Haven® program, as safety is at the core of our business. We look forward to sharing with the parents of AYSO, important tips to keep their family safe while on the road driving their kids to and from practice."
AYSO is the largest soccer club in the U.S. with 500,000 players and over six million alumni. In addition to signage at events, Continental Tire will be included on all AYSO registration TV commercials seen this year on the FOX Sports networks.