Get in the Game! is a new collection of handy tools and templates to make your Region’s 2015 registration campaign the most successful ever. The collection includes email, ads, flyers, postcards and much more. They are all available in the fully revamped AYSO Marketing Toolkit.
“For Get in the Game! we’ve borrowed best practices from some of our most successful Regions and made these tools versatile and easy to use,” said Lynn Berling-Manuel, Chief Marketing Officer for AYSO. “We’re excited to bring this expansive new set of registration marketing tools to AYSO Regions.”
A 30-minute webinar offering a guided tour of the Marketing Toolkit and the Get In The Game! campaign materials will be offered in March. Sign-up below:
Tour of the New and Improved Marketing Toolkit Webinars
Wed, Mar 18, 2015 6:00 PM - 7:00 PM PDT
Wed, Mar 25, 2015 5:00 PM - 6:00 PM PDT
The new material is based on research of AYSO Regions across the country on their most successful registration materials. It features soccer-playing kids, but leaves plenty of room for your Region’s specific information. Each piece has a “preview mode” when you hover over it. You’ll find an example with sample text and Region logo placed in it so you can see how your ad will look.
There are three campaigns that can be mixed and matched: “Register Now”, “Come Back to AYSO” and “Bring a Friend”. Materials within each campaign are divided by tabs into boys, girls and co-ed and each has an age range from very young players to teenagers.
In addition, the classic “Great Soccer Starts Here” ads featuring Alex Morgan and Landon Donovan are available for each campaign. It’s your choice!
With each campaign there is also a "90 Second Marketing Plan" with tips and ideas of how to make your registration sparkle.
Digital advertisement materials (Facebook and website ads) and a Spanish-language collection will soon be available.
Click here to start exploring all the new marketing tools available for your Region. Send us an email if you have any questions or suggestions and make sure to stay tuned for more exciting announcements about the Get in the Game! campaign.