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Logo Vs. Brand

Editor’s Note: Marketing guru Seth Godin talks about the importance of creating a positive brand. 

Spend 10,000 times as much time and money on your brand as you spend on your logo.

Your logo is a referent, a symbol, a reminder of your brand.

But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.

Click here to continue reading on Seth Godin's blog.

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