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Partner Up with these Big National Companies

Many Regions have some awesome and creative ways to help fund their AYSO programs, but connecting with local branches of big companies is something that every Region should take advantage of. 

For those concerned that they don’t have the manpower or time to pursue sponsorships from big companies, rest assured—even for first timers, just a couple of calls to find the right people and 30 minutes of effort could be all that’s needed to create a partnership that’ll have a big impact on your Region.  

Here are four big companies with local branches you should look in to partnering with and how to get in contact with the right person.

1. 7-Eleven
7-Eleven has franchises in most cities throughout the U.S. According to their website, 7-Eleven puts great importance on “being a good neighbor and corporate citizen” and has a “long history of supporting our neighborhoods in meaningful ways through our community relations initiative.” 

To get in contact with the right people at 7-Eleven, click here and click on the “In The Community” link at the top of the page. Here you’ll find all the information you need, as well as a contact phone number.

2. Meijer

Meijer, Inc. is a regional American hypermarket chain with branches throughout the mideast U.S. To get in front of the right person, go to your local Meijer’s customer service desk and ask to fill out a donation request form. There will be questions such as “What direct impact will this donation have on the community?” so be ready with a great story and know what kind of donation you want to ask for.

3. Home Depot
Home Depot has a history of helping AYSO with pro-bono work. Joe Bondi of AYSO Region 125 in Clinton Township, Mich., needed to replace a few outdoor kiosks and what he got was beyond his wildest expectations.

“While asking Home Depot for a discount, they said their community relationship program dictated they take on the whole job. They sent out about ten staff members with all the supplies. They donated about 60 hours of their time, plus five AYSO volunteers adding another 30 hours, which is about $4000 in value. Now when I walk into that Home Depot almost every employee knows me as the AYSO guy that got a whole bunch of their employees sun burned!" 

4. Dick’s Sporting Goods 
Dick’s has served as a host to many AYSO registration events, but for Regions willing to do the extra work to pursue a relationship, they do so much more. For Region 125, they’ve donated about $10,000 worth of pinnies, soccer balls, cones, ball bags and more. The money they saved from these donations went straight to player development programs. 

“This is our second season working with them and they increased their support up to nearly $10,000 in combined cash, gift certificates and equipment. And we're hosting an in-store Region event where everyone with one of our flyers will receive 20% off their entire purchase,” said Nikolas Malechikos of Region 91 in Lancaster, Calif. Contact your local store and find out who their community marketing manager is to get the discussion started! 

Do you have a great partnership to share with fellow RCs? Have questions about getting started? Email us

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