AYSO is excited to announce that Region 1112 in Cedar Rapids, Iowa and Region 462 of Jurupa Valley, Calif. are the co-winners of the first Share & Win Contest. To reward the success of the hard work of both Regions, they will each receive a customized AYSO TV commercial and up to $5,000 in local airtime.
“We sent out an email to all of our current members and also went three years back to spread the word,” shared Henk Rook, Regional Commissioner (RC) of Region 1112, which collected 400 Facebook Shares on their registration status.
Within a day of posting the Share & Win status, Rook saw a 16 percent increase in his Facebook numbers. Their Region Facebook page went from 354 to 423 Likes in one night. His Region has now bumped up to 510 Likes.
“I wanted everyone to know to take advantage of this opportunity so I forwarded an email out to other RCs encouraging them to participate as well,” said Rook. “The highest reach any of our statuses ever got was 622 but we had over 11,000 on the Share & Win post!” That’s a lot of exposure for an AYSO registration message.
Region 894 in Madison, Ala., also made a splash in the contest. The main reason they participated was to increase traffic on their Facebook page. They started out with less than 300 Likes and have gone up to 346, an increase of almost 18 percent. This is a substantial increase considering their Region has about 500 players.
“We have been sending out flyers and putting signs up in addition to the Share & Win promotion,” said RC John Price. “We participated because it was a win-win situation; we got to promote our Region with a prize that we didn’t have to pay for.”
Through the Share & Win Contest, it became evident that no matter the size of a Region’s player count or the Likes on their Facebook page, the potential for social media as customer outreach is large. The key is to stay engaged, post regularly and make your Facebook fans feel involved with your Region. That way, when registration season rolls around, your fans will be sharing and promoting your Region to their personal Facebook friends…which are commonly families just like them.