Thank you for representing AYSO in a positive way
These guidelines are meant for all AYSO members active on social media to help ensure that we all use these tools to help us successfully execute the Vision and Mission of our organization. On a National level, these guidelines are used to help navigate social media in an efficient, effective and positive way. We hope they help you as you do the same.
Please join and participate in AYSO's social media presence and use these guidelines when creating and monitoring your social media presence as a Section, Area or Region of AYSO.
- Be Responsive: If someone responds to something you've posted with a question or comment, be responsive and follow-up quickly (e.g., 24-48 hours). If you ever happen to give incorrect information, don't take down the post, simply go back and update it with the correct information.
- Build a following: Promote your Section, Area or Region by sharing information that will be interesting to parents and volunteers in your area. We encourage you to connect with other AYSO members online - it's a great way to reach out to others in the AYSO family nationwide.
- Know you're always "on": Please remember that by representing AYSO on social media, your activity is visible to parents, volunteers, as well as players, prospective parents and volunteers and the public. Keep in mind that while we may have the occasional frustrations, Facebook and Twitter are not the best venues in which to air them, as these comments are available to a large audience.
- Be Respectful: In the spirit of AYSO's Vision and Mission and always take the high ground. Because most social networking sites don't currently allow you to moderate comments before they're published, you'll need someone dedicated to checking in with your site each day. If you do receive a negative comment, evaluate whether it's constructive. If it is, don't be afraid to engage the person who left it - acknowledge their comment publicly, then address their specific issue with them privately through their inbox or email. If you find that you do not have the answers or need assistance, pass their question/concern on to the AYSO National Office.
If the comment is not constructive, doesn't align with the fundamental principles of AYSO, has personal information, is offensive, spam, promotes violence, is unlawful or otherwise inappropriate, remove it. Feel free to place a link to Facebook.com/AYSOsoccer and AYSO's Facebook Page rules in your information section on Facebook to make what you expect of your Facebook users clear and upfront. It includes language approved by the national office on the appropriate usage of Facebook.
- Be Consistent: Acquiring a social media page is a commitment and, as mentioned above, should have someone - or a team of people - dedicated to monitoring the site each day.
In terms of posting content, research shows that posting every other day resonates best with the audience, but it is important to do what is best and most feasible for you. Whether it's twice a week, on weekends, etc., come up with a consistent posting schedule for your social media tools. That way, parents and volunteers can know when to expect updates and information from you.
If you are not yet active on social media, whether it is Facebook, Twitter, LinkedIn, etc., it is a good idea to create personal accounts before you create one affiliated with AYSO. This way, you can get familiar with the features and usability of the sites.
- Be safe: Don't post pictures of children with full names tagged. Also remember not to share addresses, phone numbers, or other personal information in a social media space, as this information is very easily accessible to those that the information was not intended. When dealing with administrative responsibilities that require handing out this type of information to parents and volunteers, a more private way of communicating (i.e. email, phone calls, Shutterfly team websites) is best.
- Be Protective: Only official AYSO Sections, Areas and Regions may use the AYSO logos which are legally registered trademarks - all AYSO logo rules must be adhered to. Please be a good steward and help protect the Brand AYSO!
AYSO's Vision is to provide world class youth soccer programs that enrich children's lives. Our online Social Media Guidelines are intended to outline how this vision should be demonstrated in the online social media space and to guide your participation, especially when you are acting on behalf of the organization.
It is critical that we always remember who we are (a non-profit soccer organization) and what our role is in the social media community (to build the AYSO brand, and reach more families/volunteers).
AYSO encourages all of its associates to explore and engage in social media communities at a level at which they feel comfortable. Have fun, but be smart
. The best advice is to approach online worlds in the same way we do the physical one - using sound judgment and common sense, by adhering to AYSO's values and - specifically for Facebook users - enforcing AYSO's Page Rules.