Publicize Your Region's Registration Event
Last year, one AYSO Region invited a local radio station to their registration event, and it was a tremendous success. During the four-hour registration, the DJ interviewed coaches, referees, Regional Board Members, players and parents. The local advertisement their registration event received was priceless and the radio station was happy to make contact with hundreds of potential listeners!
Call your local station (particularly one that targets young parents) and ask to speak to the Promotions Department.