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Marketing Toolkit Marketing Plan


For Registration Campaigns



Fast Tips for Registration Success



Tip No. 1: There are five key decisions in every marketing plan - they are the "5 Ps": People, Product, Place, Price and Promotion. They are the "who, what, when, where and why" of marketing! The more specific you are with your "Ps", the more effective your registration efforts are likely to be. The 90 Second Marketing Plans give you the "5 Ps" for four different marketing opportunities. Use one, two or all four in this year's registration drive.



Tip No. 2: Always start your registration marketing efforts with a plan. Write it down. Somehow it's always easier when it's out of your head and down on paper! Even if you're doing exactly the same as last year, put it into a simple written plan so you have a record for the future.



Tip No. 3: AYSO is a national organization, with every Region being unique and special. Please choose appropriately from the toolkit materials to best suit the needs of your Region.



Tip No. 4: If materials with pro soccer AYSO alumni doesn't seem right for your Region, visit the Toolkit Archive to see other ad template options from previous registration campaigns. They are more traditional and may serve you better.



Tip No. 5: Don't see what you were looking for? Need a different size or shape? A different item altogether? Tell us what you need, being as specific as possible, and the National Office Marketing Dept. will do its best to create it for you (and we'll add it to the toolkit for other AYSO Regions that may have the same need as you!)



Tip No 6: Don't try to do too much. If you've been happy with past registration, perhaps this year just use one new AYSO Alumni ad in the community newspaper or order yard signs for your Board Members. Or add a late registration event or a new location for registration. Baby steps are OK!



90 Second Registration Marketing Plans



Alumni Campaign No. 1 - Register Now (Returning)

Alumni Campaign No. 2 - Register Now (New)

Alumni Campaign No. 3 - Bring a Friend

Alumni Campaign No. 4 - Come Back to AYSO

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