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AYSO Kicks Off Partnership with DICK’S Sporting Goods

Dick's Sporting Goods

AYSO is excited to announce official sponsorship deals with DICK’S Sporting Goods and its subsidiary, Blue Sombrero. DICK’S Sporting Goods will be the “Official Sporting Goods Retailer of AYSO” and Blue Sombrero will be the “Official Membership Registration System” for AYSO. The sponsorship will provide each Region with easy to build local website templates and a rebuilt AYSO registration system. As the Official Sporting Goods Retailer of AYSO, DICK’S Sporting Goods will support the over 850 AYSO leagues with access to the merchandise, equipment and the resources needed to play.

“We’re excited to have DICK’S Sporting Goods join AYSO’s family of partners,” said Ian McMahon, AYSO’s National Executive Director. “DICK’S Sporting Goods is a household name when it comes to sporting goods and its turn-key website and league management software platform will help local AYSO programs create an amazing online presence with visually pleasing websites and important league management tools.”

“We are delighted to announce this partnership with AYSO,” said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “We share AYSO’s commitment to growing the game of soccer at the grassroots level, making this partnership a great fit for us.”  

DICK’S already has a prominent relationship with many Regions in the country and will now be able to help AYSO in a broader way. In addition, each AYSO community has a need for a well-functioning website and league management tool and DICK’S Sporting Goods’ platform is a proven solution. For additional information, contact: Sahar Milani, AYSO’s Senior Marketing and Brand Manager at

About American Youth Soccer Organization
AYSO is a non-profit organization that provides youth soccer programs for participants all over the United States and internationally in the Virgin Islands, Trinidad and Tobago. Consisting of over 50,000 teams, six million alumni and 500,000 players nationwide, AYSO is one of the leading youth soccer organizations in the world. It is often called “the biggest soccer club in the world.” AYSO’s vision is to provide world class youth soccer programs that enrich children’s lives. 



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