The American Youth Soccer Organization (AYSO), the oldest and best-known national youth soccer organization in the U.S., today announced NESTLÉ® NESQUIK® as the official “Chocolate Milk” of AYSO. In 2014, AYSO is celebrating 50 years of enriching lives through soccer.
The new partnership will highlight the benefits of drinking NESQUIK® Low-fat chocolate milk after games and practices. Low-fat chocolate milk, like NESQUIK®, may contain what research suggests is an ideal 3:1 ratio of carbohydrate to protein that can help refuel and restore exhausted muscles. It will provide AYSO parents with a smart drink choice for their players.
“We’re very excited to welcome Nesquik to the AYSO family,” said AYSO Chief Marketing Officer Lynn Berling-Manuel. “Our kids play hard and encouraging them to have a protein-rich drink after practices and games to help recovery makes sense. For 50 years AYSO has been a family experience with everyone involved and Nesquik is great for the whole family!”
Through the partnership, NESQUIK® will support AYSO’s more than 500,000 youth soccer players and 125,000 registered volunteers through events, education and online at AYSO.org. Samples of NESQUIK® beverages will be available on-site at select events and tournaments.
"We're honored to have the chance to support AYSO and provide them with delicious and nutritious products that allow coaches and parents a chance to give their players a great recovery drink," said Jared Zack, of the NESQUIK® Brand. “Nesquik should be the beverage of choice after games, because it can help restore exhausted muscles, in a way that other leading hydrating sports drinks that lack protein are unable to do.”
NESQUIK® can be part of a nutritionally balanced diet that helps support young athletes on and off the field. With each 8fl.oz. serving, children can consume 40% of the daily value for calcium, along with essential nutrients, including Vitamins A and D.
For more information on NESQUIK®,visit http://www.nesquik.com/