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DOLE Teams Up With AYSO for 50th Anniversary

As soccer heats up nationwide, DOLE Fruit Squish’ems is kicking off a partnership with AYSO and two-time FIFA Women’s World Cup winner and mom, Brandi Chastain, to help soccer families across the country gear up for game days. To celebrate AYSO’s 50th Anniversary, DOLE Fruit Squish’ems and their delicious, squeezable fruit pouches will act as the Presenting Sponsor of #SoccerFEST14, where AYSO will set a World Record for the Biggest Pick-Up Soccer Game on Earth.

On May 3, more than 100 AYSO communities from New York to Hawaii will participate in #SoccerFEST14, the one-day pick-up style event that will celebrate soccer, family, fun and fitness as it sets a World Record.

Also, throughout the spring and summer, Chastain will share her “Game Day Great” tips and encourage AYSO moms and dads across the country to share their own tips on DOLE’s Facebook page for the opportunity to win a grand prize.

“We’re delighted to have DOLE Fruit Squish’ems as the Official Snack of AYSO as we celebrate 50 years as the nation’s most active and open youth organization,” said Kim Roberts Hedgpeth, National Executive Director of AYSO. “We look for partners that support our core principles of enriching the lives of children through fun, family, healthy activity and sportsmanship and DOLE Fruit Squish’ems is a perfect partner to help us deliver on these values.”  

Beginning in mid-April, DOLE Fruit Squish’ems invites soccer moms and dads nationwide to share their own tips, tricks and pre-game rituals through their “Game Day Great” Facebook contest at Chastain, who was an integral part of two FIFA Women’s World Cup championships and known worldwide for kicking the winning goal in the 1999 game against China, will select the grand prize winner.

“We’re proud to partner with Brandi Chastain and AYSO as we embark on helping soccer families everywhere get “Game Day Great”,” said Stan Stuka, Senior Business Manager, DOLE Fruit Squish’ems. “DOLE Fruit Squish’ems is a convenient and healthy snack that helps soccer families be at the top of their game for every match, whether they are on the field or cheering from the sidelines.”

“I’ve had to prepare myself for many big soccer games, and now as a soccer mom, I help my son Jaden get ready for his matches. I know that game days can get busy, so I always like to have convenient, healthy snacks on hand,” said Chastain. “With DOLE Fruit Squish’ems, my son can easily eat them in the car, or on the sidelines of the game. I love that each squeezable fruit pouch provides one full serving of all-natural fruit from fresh USA apples. It’s a great way to get more fruit into my son’s diet and get him fueled up for a big game.”

More of Chastain’s “Game Day Great” tips will be shared in a series of posts and videos on DOLE’s Facebook page throughout the spring and summer. Chastain will also be making an appearance at AYSO’s National Games June 29 – July 7, 2014, in Southern California.

AYSO families can find DOLE Fruit Squish’ems at retailers nationwide for a suggested retail price of $2.79 per package. Available in three yummy flavors including Apple, Apple Mixed Berry and Apple Strawberry, DOLE Fruit Squish’ems are GMO (genetically modified or engineered ingredients) free, gluten free, and are made with BPA free packaging. Each DOLE Fruit Squish’ems squeezable pouch contains one full serving of all-natural fruit made from fresh USA apples, plus, is only 60 calories. They also contain no high-fructose corn syrup or artificial flavors.

For more information on DOLE Fruit Squish’ems “Game Day Great” contest, visit

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