In soccer, you can’t score without aiming the ball toward the goal. Marketing for a local AYSO program is a lot like marketing for a small business. Setting concrete goals gives you a clear plan for success. Setting goals can be tricky, so you must be SMART.
Specific - Do your research and determine how much you would have to spend to get your marketing message out. Are the costs worth the return? The more specific, the easier it will be to build a plan.
Measurable – Establish specific criteria for measuring progress and set checkpoints throughout your marketing plan. For example, “By week one, I hope to increase our Facebook presence by 25 followers.”
Attainable – To decide if your goal is attainable, focus on the logistics. “Can I reach enough people to recruit 20 additional families to register next season?”
Realistic – Your goal must represent an objective you are willing and able to achieve. If the plan is too time consuming, you should take certain elements out.
Time-bound – You can attain your marketing goal when you plan your steps wisely and establish a time frame that allows you to carry out those steps. With no time frame tied to your goal, your group will have no sense of urgency.
When coming up with any plan, use SMART goals to help set you up for success.