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#WearYourAYSO: Award-Winning Campaign Brings Fantastic Branding Opportunity

#WearYourAYSO was such a big hit last year that we decided to bring it back this year for round two! On Sept. 15, AYSO families, sponsors, alumni and anyone who’s ever been involved with AYSO are invited to wear their AYSO gear to school, work and all activities they partake in throughout the day. If you’re a current sponsor or just a fan of AYSO, wear your AYSO gear to work, the gym or just around town. AYSO jerseys, polos, T-shirts…we know you have at least one tucked away in your closet!

To participate, just wear your AYSO gear on Sept. 15, take a photo of yourself and post it on your personal or company's Facebook, Twitter and/or Instagram account with the hashtag #WearYourAYSO. Tell everyone you know who’s ever been involved with AYSO to participate and stand united on this special day!

AYSO’s 2014 #WearYourAYSO campaign was selected as one of three finalists in the 2015 Digital PR & Social Media Awards in the Community Engagement category. On Facebook alone, there were 90,311 likes, comments and shares and an overall engagement of 94,058. The #WearYourAYSO campaign increases community engagement, social media engagement and can be a fun branding opportunity for your company. Let’s work together to beat last year’s participation numbers!

Stay tuned to next month’s AYSO Family Focus for updates on #WearYourAYSO. Email us if you have any questions.

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