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AYSO and FOX Soccer Announce Multi-Year Agreement

For Immediate Release:
Contact:
Sahar Milani
AYSO
Saharmilani@ayso.org
424-221-7921
  Monica Rigali
FOX Soccer
Monica.rigali@fox.com
310-444-8642


Torrance, Calif. (April 28, 2011)  The American Youth Soccer Organization (AYSO) announced today a multiyear sponsor agreement with FOX Soccer. The alliance spotlights the young parent demographic of both AYSO and FOX Soccer.

"FOX Soccer is the premier soccer media company in the U.S. with an audience of thousands of 25 to 45-year-old soccer-savvy parents," said Lynn Berling-Manuel, AYSO's chief marketing officer. "We want them to know AYSO is the right place for every kid to learn and play soccer. AYSO focuses on the fun of the game…and on developing every player."

FOX Soccer is a Premier level sponsor of AYSO.

AYSO and FOX Soccer will work together to produce soccer-specific online programming beginning with six webisodes featuring FOX Soccer talent and former Major League Soccer star Kyle Martino. In addition, FOX Soccer will air AYSO-specific commercials on both FOX Soccer and FOX Soccer Plus. The first spot, featuring former U.S. National Team star Eric Wynalda and his three children who play in AYSO, is currently running on FOX Soccer.

"AYSO is a great entry point for soccer fans," said David Nathanson, Executive Vice President & General Manager of FOX Soccer. "It's where kids and parents fall in love with the game. With AYSO's help, we want to further engage that young parent and introduce them to exciting elements of the professional, collegiate and youth game through the FOX Soccer family of brands. "

As a Premier sponsor, FOX Soccer will reach out to parents and kids through AYSO's many platforms, including AYSO.org, eAYSO.org, Facebook, local and national events, seven different e-newsletters and PLAYSOCCER, the largest circulation family soccer magazine in the U.S. with over 420,000 households.

FOX Soccer joins American Soccer Co./SCORE, Herbalife, Liberty Mutual Insurance, and Shutterfly as AYSO Premier Sponsors. AYSO has over 20 sponsors at a variety of levels.

About American Youth Soccer Organization
The American Youth Soccer Organization (AYSO) is the largest single-entity youth soccer association in the U.S. with nearly 600,000 players and 225,000 volunteers. AYSO develops and delivers quality youth soccer development programs in a fun, safe environment based on the Six Philosophies of Everyone Plays®, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship and Player Development. For more information contact Sahar Milani at 424-221-7921, saharmilani@ayso.org or visit www.AYSO.org.

About FOX Soccer
FOX Soccer, part of the FOX Sports Media Group, offers the most comprehensive multi-media coverage of world-class soccer available in the United States. Encompassing FOX Soccer Channel, FOX Soccer Plus, FOXsoccer.com and FOXsoccer.tv, the network serves as the primary television and online destination in the U.S. for elite club competitions including England's Barclays Premier League and the UEFA Champions League. Matches from Italy's Series A, Women's Professional Soccer, and the Australian Hyundai A-League are also featured prominently, in addition to such global tournaments as the English FA Cup, CONCACAF Champions Leagueâ„¢ and CONCACAF Gold Cup. Flagship FOX Soccer Channel is Nielsen-rated and available to service providers in high-definition, reaching more than 38 million cable and satellite households nationwide. FOX Soccer Plus is a premium network complementing FOX Soccer Channel by providing the best international sports experience in high-definition. In addition to live, exclusive soccer matches from the best leagues in the world, FOX Soccer Plus also delivers premium rugby from the Magners League, Aviva Premiership and Heineken Cup among other competitions. Live match coverage is also available online via premium broadband service FOXsoccer.tv, and for fans on-the-go, via the new FOX Soccer iPhone app. For more information - as well as news, features, analysis stats and more - visit one of America's most-trafficked online soccer destinations at FOXsoccer.com, and the network's Facebook page and Twitter feed (@FOXSoccer).
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