AYSO Alumni Star in New Registration Toolkit
For 2011 AYSO registration, some of AYSO's most famous professional soccer-playing alumni want to help tell parents and kids that AYSO is the right place for every child to sign-up to learn and play soccer!
An extensive new Marketing Toolkit
of flyers, ads, videos, postcards, yard signs, emails and other templates is now available to all AYSO Regions for their upcoming registrations – for both the spring and fall playing seasons.
Join Landon Donovan, Julie Foudy, U.S. captain Carlos Bocanegra, Shannon Boxx (who will be playing in this summer's FIFA Women's World Cup in Germany) and Eric Wynalda to welcome our newest players to AYSO -- and remind our returning players – that Great Soccer Starts Here!
The campaign focuses on AYSO kids emulating the soccer moves of the pros. There are three alternate themes for the campaign in the Marketing Toolkit
: “Register Now”, “Bring a Friend” and “Come Back to AYSO.” Each AYSO Region can mix and match themes as they find useful.
The 2011 Toolkit also includes 90 Second Marketing Plans
for each theme that can add a little zing to your 2011 registration. Check them out!
A complete archive of more traditional registration marketing tools and templates
from the past is also available for Regions that feel pro soccer players may not be a fit for their community.