Marketing in 90 Seconds: “Come Back” to AYSO!
Want to bring back players to your AYSO Region in 90 seconds? Try the “Come Back” 90 Second Marketing Plan!
Located in the 2011 Marketing Toolkit
, “Come Back” includes tools, templates and tips for a registration campaign that reaches out to players who have left AYSO and may be looking to return.
“Come Back” is a strategy for Region’s to reach out by email and hard mailings to former AYSO players that are still in your database but didn’t return in the last season or two. It uses AYSO celebrity alumni to remind players that AYSO is a great place to learn and play soccer.
Kids leave AYSO for several reasons - trying other sports and moving into a club soccer program are just a couple of those reasons. But a season away may help them remember how much fun they had in AYSO (and all the playing time they got).
Now is the time to remind them of that!
Four current and former U.S. National Team players are the AYSO alumni featured in these ads, with AYSO kids emulating their moves. Landon Donovan, Julie Foudy, Shannon Boxx and Carlos Bocanegra help add to the campaign’s soccer credibility for parents and players.
See all of The 90 Second Marketing Plans here.