"RESPECT.starts.with.me" is rolling out as the new theme for the 2012 AYSO membership year.
It was unveiled at the 2012 National Annual General Meeting (NAGM) in Seattle, Wash., as AYSO's Section Meeting theme for 2013. The video received such a positive response that AYSO is breaking with tradition and debuting the theme for immediate use during the 2012 fall season.
The Marketing Department at the AYSO National Office developed this exclusive video, which features players, parents, referees and coaches all making the statement "RESPECT.starts.with.me." Watch the RESPECT.starts.with.me video above.
Now available for coach and parent meetings!
The 2013 Section Meetings, which launch in January, are scheduled across the country through June and are open to all AYSO volunteers, will pick up the RESPECT.starts.with.me theme. The Meetings will offer more workshops than ever, with a wide range of course offerings on coaching, officiating, management, marketing, development and instruction. Complete details will be released later this fall.
AYSO-Shutterfly team sites, which will be deployed to coaches on Sept. 1 (for those Regions that build their rosters in eAYSO), will have the RESPECT video featured on the homepage so thousands of parents and coaches will be exposed to the campaign throughout the season.
Encourage your Region’s coaches to activate their AYSO-Shutterfly team sites to ensure that parents see this important video. (Please note: generic websites are available from Shutterfly for teams that are not formed in eAYSO, but they will not include any AYSO branding, videos or other features of the AYSO-Shutterfly sites.)
A dedicated tool page has been added to the AYSO Region Toolkit
with the RESPECT logo, a video available for download to share at parent/coach meetings and to post to your Region’s website, a link to Kids Zone® merchandise promoting positive sideline behavior, a screen saver and more.
A national Facebook campaign will be launched this fall to reward those great examples of respectful behavior during the season. Respect will also be featured on the cover of PLAYSOCCER Magazine which will home delivered to the family of every AYSO registered player during the first week of September. Visit the new RESPECT.starts.with.me page in the Region Toolkit here.
No one is perfect. Mistakes get made. But when respect is the foundation of our relationships, we treat each other with courtesy, consideration and patience. Kids watch the behavior of adults and they learn how to relate to the world around them. Youth sports are as much about learning life lessons as they are about learning the sport on the field.
Respect isn’t about “the other guy,” it always starts with ourselves. Respectful behavior towards other parents, referees (who volunteer their time to ensure that every game is fun, fair and safe), coaches (who dedicate hours every week to make sure every player is learning soccer and having a great AYSO experience), administrators (who give countless hours to register players, line fields, hang nets, set up schedules and rosters, process money and so much more) and, most importantly, the kids that we all care so much about.
Respect may not specifically be one of the Six Philosophies of AYSO, but it is embedded in everything AYSO does. From good sportsmanship to Kids Zone, respect on the field, on the sidelines and in the community is what makes AYSO the special organization that it is.
The RESPECT Campaign began as a “respect for referees” initiative in Europe and has now spanned the globe, picking up meaning as it has traveled. Under its U.S. Soccer umbrella, the governing body of all soccer in America has launched a fan-respect campaign for fans in the stands; the European Football Union (UEFA) added an anti-racism component and AYSO has kicked the ball further, by embracing it as a campaign for parents, players, referees and coaches.