Five Simple Tips: Region E-Newsletters
A Great Communication Tool to All Your Members
An e-newsletter is a quick and easy way to connect with your Region's membership. Ray Groble, Regional Commissioner for Region 418 (Chicago), has been putting together a well-read e-newsletter for his Region for the past year. He uses the e-newsletters to send out registration deadline reminders, announce tournaments or to explain confusing game rules. Groble believes the e-newsletters help him to keep in constant communication with the members in his Region, which has over 3,000 players.
"I think it helps provide some sense of community, if you will, to the participants. Everybody knows or gets a sense of what's going on," he says.
Groble keeps his e-newsletters short, sending out no more than three announcements at a time. He makes sure to include a photo or other graphic to make it more eye-catching and uses side-bars to include additional information, if needed. You can do something similar for your Region by using an e-newsletter service like Constant Contact.
Here are Groble's five simple tips on making a Region e-newsletter.
Presentation is important! A simple layout is all you need. Avoid having a "busy" format that overwhelms the reader with too many links and graphics. Make sure your announcements follow a similar theme. Use no more than five lines to get your point across or use bullet points (Who, What, When, Where).
Be consistent. Send your e-newsletter out every week on the same day so your membership knows what to expect and looks forward to it. Even if you don't have anything to announce in a particular week, there is always something that can be addressed. You can use the e-newsletter to explain certain rules or to recognize a special volunteer.
Use humor! No one wants to read a dry, boring e-mail. Inject some levity into your e-newsletter so that the next one you send out doesn't go straight into someone's trash folder. Be conversational in your announcements and include short, catchy headlines to draw in the reader.
Keep your audience in mind. Don't send an e-newsletter that is meant for administrators to your coaches. Sending e-newsletters to the wrong audience will ensure that the important ones won't be read. Sort your mailing lists so you that you can filter out groups that the e-newsletter doesn't pertain to.
- Get interactive. Give your membership an opportunity to ask a question, and respond to it in the following e-newsletter. Or, ask your coaches and parents to send in a photo-of-the-week that you then post on your Web site. These are both good ways to make everyone feel involved.
This is an example of the header Region 418 uses. Design one of your own for your e-newsletter!